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Meet Your Coach
Hey there! I’m Alice.
(pronounced ah-leece)
I’m a ghostwriter and digital writing coach, and I help creators and founders write and earn money “internetly” (i.e. by use of the internet) in my newsletter.
Who is this for?
You understand social media is a video game that leads to real-life rewards for yourself and others. And you're playing to win.
Despite your professional success, your content feels disconnected from your expertise. And those templates and courses aren't doing diddly-squat.
You're hesitant to ask your audience to support you financially...and you aren't sure what that could even look like.
Working with a Alice has been an absolute game changer for my business! Aside from being incredibly thoughtful, kind, and extremely knowledgeable about the industry, she has gone above and beyond to learn my voice. Her work quality is consistently creative, clean, and effective! If you are on the fence about working with Alice, DO IT! Working with her has been massively impactful and an absolute blast!
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Kat Norton
CEO and Founder of Miss Excel
Most creators have followers.
Fewer have fans.
While your newsletters, LinkedIn posts, or Skeets (I literally had to look up "What do they call BlueSky posts" to get this answer) get some engagement, few people seem to actually care.
They're not messaging you.
They're not bringing opportunities to you.
And they certainly aren't buying from you.
And it's not like you're having fun with this whole online thing, either. Posting feels forced and about as pleasant as eating undercooked Parisian snails.
No one taught you how to build your online world. Instead, you're just another creator on the conveyor belt, pushing out "thought leadership" that feels as mass-produced as an airport sandwich.
Your audience can sense it, too. They might consume what you make. But they'll never crave it.
What you need is to crystallize your ideas. To create a body of work that is undeniably yours. Because once you do?
People will finally stay in your orbit–instead of passing you by.
What I'm talking about is increasing your creator gravity–the magnetic force that draws people into your world.
Unlike virality that flares and fades, gravity is lasting. It's the difference between being a shooting star and building your own planet.
With your own planet, you can attract a medley of juicy opportunities–podcast interviews, dream clients, remote freedom—without clickbait or clichés that make your 🍑 itch.
And I will help you build it.
They're not messaging you.
They're not bringing opportunities to you.
And they certainly aren't buying from you.
And it's not like you're having fun with this whole online thing, either. Posting feels forced and about as pleasant as eating undercooked Parisian snails.
No one taught you how to build your online world. Instead, you're just another creator on the conveyor belt, pushing out "thought leadership" that feels as mass-produced as an airport sandwich.
Your audience can sense it, too. They might consume what you make. But they'll never crave it.
What you need is to crystallize your ideas. To create a body of work that is undeniably yours. Because once you do?
People will finally stay in your orbit–instead of passing you by.
What I'm talking about is increasing your creator gravity–the magnetic force that draws people into your world.
Unlike virality that flares and fades, gravity is lasting. It's the difference between being a shooting star and building your own planet.
With your own planet, you can attract a medley of juicy opportunities–podcast interviews, dream clients, remote freedom—without clickbait or clichés that make your 🍑 itch.
And I will help you build it.
Adaptable, creative, responsible, trustworthy, and a pleasure to work with.
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Kinsey Grant
Head of Content at Smooth Media
She is a killer writer. Considering we have an insanely high bar for all content we produce for Slow Growth, Alice smashed it every time.
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Matt D’Avella
Award-winning YouTuber
I've worked with many writers in my career. Alice is, without a doubt, the best I have ever worked with.
Andrew Bankson
Sr. director of growth at ubiquitous
Alice is a creative mastermind. On top of that, she is so warm, honest, and wonderful to work with.
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Chihee Kim
Co-Founder of Finny
She’s an invaluable asset to our team. She writes engaging content (on time)...but what truly sets Alice apart is her commitment to understanding our brand voice.
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Hannah Williams
Founder of Salary Transparent Street
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There are three reasons why creators struggle to increase their gravity:
1
They don't have a clear purpose.
Their point of view is vague and not compelling. If the creator isn't facing a clear direction, followers have no reason what they stand for–or why they should follow them.
2
The ideas aren't nutritionally rich.
While the creator has something valuable to say, they struggle to distill it for the digital age. The result is "inedible" content that no one consumes.
3
They don't have energy.
Social media is an energy game. People subconsciously pick up on how the creator is feeling. And if their energy is fake, forced, or flat? People pick up on that–and scroll away.
Working with Alice was one of the best investments I’ve ever made. We would have the most fulfilling chats and she’d turn them into concise articles that felt like art pieces. She was the bridge between my chaotic vision and new customers and clients.
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Jordan McGee
Progress Report
Imagine a world where your gravity…
Builds Your Network
From friends to business partners to clients, your online world attracts people who catapult your life in exciting new directions.
Stops The Scroll
Zap people out of their autopilot zombie doom scroll with nutritionally rich content they can’t help but read. They’ll start commenting on your posts, messaging you directly, and sharing it with their friends.
Maximizes Your Earning Potential
Whether it’s freelance writing, consulting, coaching, brand deals, newsletter sponsors—wherever you want to grow!—your gravity will fuel new revenue streams, helping you build a thriving creator business.
Cultivates True Fans
Your creations draw in a dedicated community who’s genuinely excited about your work. They stick around, support you, and think of you when opportunities arise.
Generates Word of Mouth
Having an online world means being known for something. And that’s the difference between people saying your name or someone else's when an opportunity comes up.
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Wait, how does this work? (Like… really though.)
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We Meet For 60-Minutes Each Week.
Together, we'll discover exactly how you're different from other creators–and package your skillsets into a compelling offer that's both lucrative and authentic to you.
We Chat on Slack.
Whether you need a confidence pep chat, last-minute question, or just interchanging resources (memes count) I’m in your corner as you navigate this wild and weird online world.
We’ll Live Edit Together.
We’ll dive into your posts line-by-line, breaking down the why behind each tweak—so you can become a self-sufficient and confident writer.
We Work Through This Together, Step-by-Step.
I know what you’re going through because I was you—the mind-melting frustration of when posts go unnoticed. The sting of rejection from an unanswered email. I've got your back.
Become their favorite creator
“Okay, random internet lady.
What’s this four-phase framework you speak of?”
Happy you asked! Here’s the blueprint:
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Step 1
Define Your POV
Each engagement starts with a Content Audit. We figure out: What do you do? How do you do it? What's your unique POV? These are the core ideas you must be known in order to grow your business. Next, we'll stand up a process to publish content that attracts your ICP (Ideal Customer Persona).
Step 2
Create Nutritious Content
We’ll work together to figure out which platforms you should be on and a publishing cadence that makes sense for you and get to work. Through real time coaching and live editing, we’ll tackle the areas of writing you struggle with the most and work to make your writing come alive and sparkle with your personality. At this stage you’ll start to see an increase in leads and referrals.
Step 3
Expand Your Energy
While creator gravity is big on inbound, we can't forget reaching out to your dream clients. I'll help you craft cold pitches that actually get a response, and hold you accountable for connecting with the people who will change the trajectory of your career.
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Step 4
Monetize
When people discover you, where do you want to send them? After you’ve got a solid handle on the first platform, we figure out the next level in your funnel and optimize for conversions. Whether you want to sell coaching, consulting, community, or courses, we will make sure you have the traffic you need to hit your goals.
This is What it Looks Like to Have Creator Gravity
The other side of creator indifference? It’s an inbox overflowing with gushingly kind emails and "What is life?" opportunities. Here’s just a sample…
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I got my start in content creation as a newsletter writer for seven-figure creators like Matt D’Avella, Kat Norton, and Hannah Williams. These creators seemed to have cracked some Almighty Secret Internet Formula—amassing millions of followers and turning their online presence into a thriving (and wildly profitable) online business.
I wondered:
How did they pull it off? What made their audience care while so many others struggled to get noticed? What was their formula?
I realized that a big part part of their success formula was overcoming a common yet soul-crushing obstacle: Creator Indifference.
Even if you haven’t heard the term, you know the feeling. It’s that hot rush of embarrassment when your posts get…nothing. The skull-thumping frustration when the email you agonized over for 128 minutes does diddly-squat for your business.
The Matts, Hannahs, and Kats of the world had beaten this obstacle.
But..how?
Well, they’d defined their mission, positioned themselves clearly, and stayed consistent. But most importantly? They knew how to write online in a way that made them human, relatable, and real.
If there’s one big fat truth I’ve learned after working alongside them for years, it’s this: Anyone can get there–including you.
That’s why I created this program. Because your writing deserves to be read. It should open doors in your personal and professional life. And you can have a career that feels like yours.
Together, we’ll craft content that feels natural, resonates with others, and gets you seen. No more feeling invisible online. No more nonexistent growth. No more dreams collecting dust. (I’m getting corny but I’m passionate about this stuff. Sue me.)
I’m here to guide you every step of the way. Together, we’ll make it happen.
If there’s one big fat truth I’ve learned after working alongside them for years, it’s this: Anyone can get there–including you.
That’s why I created this program. Because your writing deserves to be read. It should open doors in your personal and professional life. And you can have a career that feels like yours.
Together, we’ll craft content that feels natural, resonates with others, and gets you seen. No more feeling invisible online. No more nonexistent growth. No more dreams collecting dust. (I’m getting corny but I’m passionate about this stuff. Sue me.)
I’m here to guide you every step of the way. Together, we’ll make it happen.
Ready?
FAQ
What do I get at the end of the program?
How much time should I dedicate to this?
How long will it take to see results?
Am I a good fit for this program?
Can I book a one-off writing coaching session?
How much does it cost?
Do you still offer ghostwriting?
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